Deutsche Bank Launches Carbon Counter

carbon counter

On June 18th Deutsche Bank launched a 70-foot bill­board with a red car­bon counter tick­ing upwards as the amount of car­bon in the atmos­phere increases (data sup­plied by MIT) and a mes­sage read­ing “Cli­mate Change Affects Everyone”.

Climate-altering pol­lu­tion — nor­mally invis­i­ble and out of mind — will now be highly vis­i­ble to hun­dreds of thou­sands of peo­ple in NY City near Penn Sta­tion and Madi­son Square Garden.

I made sure to go to the launch and lun­cheon since the project was man­aged by a friend and col­league on the Deutsche Cli­mate Team. It was great to see the finan­cial com­mu­nity dis­cussing cli­mate change and its impli­ca­tions for busi­ness in depth and with urgency.

Now I’d like to see banks all over the US and the world have the Car­bon counter on their signs next to the date, time and tem­per­a­ture.  And… I’d like a per­sonal car­bon counter app for my iphone. I just looked, and yes, they already exist!