On June 18th Deutsche Bank launched a 70-foot billboard with a red carbon counter ticking upwards as the amount of carbon in the atmosphere increases (data supplied by MIT) and a message reading “Climate Change Affects Everyone”.
Climate-altering pollution — normally invisible and out of mind — will now be highly visible to hundreds of thousands of people in NY City near Penn Station and Madison Square Garden.
I made sure to go to the launch and luncheon since the project was managed by a friend and colleague on the Deutsche Climate Team. It was great to see the financial community discussing climate change and its implications for business in depth and with urgency.
Now I’d like to see banks all over the US and the world have the Carbon counter on their signs next to the date, time and temperature. And… I’d like a personal carbon counter app for my iphone. I just looked, and yes, they already exist!